Pink Intermezzo
The abovementioned Think Pink scandal refers to a major environmental crime in Sweden involving the waste management company NMT Think Pink. The company, known for its pink waste bags, was found guilty of illegally dumping and burying at least 200,000 tonnes of waste and other harmful substances—such as arsenic, dioxins, zinc, lead, copper and petroleum products—at various sites across the country. Several of the waste dumps also caught fire, causing further environmental damage and risk. The scandal has been described as Sweden’s largest environmental crime investigation. Think Pink’s former CEO Fariba Vancor, formerly known as Bella Nilsson, and her ex-husband Thomas Nilsson were convicted of 19 counts of “aggravated environmental crime”. Five of the accused were handed prison sentences, ranging from two to six years, and ordered to pay millions of Kronor in damages to fund the massive clean-up operation [13].
For a thorough contextualisation of Natureculture Preserve Marhult, it is necessary to discuss the implications of the rather sensational environmental crimes committed by Think Pink for several reasons. To begin with, by the time I developed and started this project in 2023, I wasn’t aware of any Think Pink scandal and entered the site after the latest owner’s bankruptcy. As the scandal received wider public attention and became an unintended referential backdrop to the project, Marhult was lacking evidence of any complicit engagement, such as pink bags or documented ties to the company. Marhult never featured in this investigation, no one has hitherto been charged for the apparent crimes committed there, and in a number of bureaucratic moves, the municipality of Uppvidinge together with the bankruptcy trustee have instead focused on finding a new owner willing to take responsibility for running and sanitising the property [14].
In retrospect, however, Think Pink is linked to Marhult: in terms of the practical (mis-)management patterns at work in illegal dumping, the criminal corporate structures running the site, and the way in which legislative deregulation has been instrumental for creating new private markets for waste management, and with it a number of wicked problems. Think Pink’s hauntological shadow has wider implications for the environmental consequences caused by waste (mis-)management, but also for the reception of Natureculture Preserve Marhult on its own terms. This means on the one hand that I fully support holding people and businesses accountable for their criminal activities and taking legal measures against any future schemes. On the other hand, and in sharp contrast, the actual misconduct provides a bigger picture in relation to the project. Rooted in the general wickedness of waste—understood here as “resistant to resolution”—I have persisted to situate the project around staying with waste and with the specific dump as a site of critical natureculture heritage
[15]. Rather than resolving the wicked problem by literally getting rid of it, the preserve proposes a model for transdisciplinary and artistic processes between conservation, remediation and rewilding, developing long-term engagement and situated events.